Claire Peacock and Aimee Bradley dressed in business attire pose together in a white room, with one sitting and the other standing beside her, smiling at the camera.

Brighter strategy for bolder brands

Candere is a strategic advisory firm designed to help your healthcare brands shine.

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Candere is a Latin verb meaning to shine, or to glow.

WHAT WE DO

Tailored solutions to advance your brand

We do this by translating insights into strategy, aligning teams and expertise, and guiding execution at launch and across the brand's full lifecycle.

Brand Platforms

The foundational research and cross-functional alignment your team needs to drive audience actions.

✓ Research and insights

✓ Advisory boards

✓ Journey mapping by audience

✓ Disease state education

✓ Cross functional coordination

✓ HCP education and provider training

Launch Excellence

A clear, actionable go-to-market plan that carries positioning through to execution.

✓ Positioning and message strategy

✓ Product planning

✓ Launch workshops

✓ Value propositions by audience

✓ KOL engagement and training

✓ Sales enablement and materials

Messaging Strategy

The claims, scientific story, and modular content that hold up through MLR and reach every audience clearly.

✓ Competitive landscape analysis

✓ Brand positioning

✓ Scientific story development

✓ Claims creation

✓ Messaging workshops

✓ Modular content strategy

✓ MLR and PRC submissions

Three integrated solutions — deployed together or on their own — designed around where your brand is in its journey.

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HOW WE WORK

Creative strategy, the Candere way

Great healthcare marketing doesn’t come from more people, more meetings, or more decks. It comes from early alignment, sharp thinking, and senior teams who understand both the science and the system.

✦ Senior led + fractional integration

Candere’s senior experts embed directly with your team—eliminating handoffs, reducing friction, and driving clarity from day one.

✦ Systems + smart tactics

Candere builds the brand platforms, messaging architectures, and launch strategies that help ensure sustained excellence.

✦ Strategic + scientific storytelling

Candere translates complex clinical data into clear, compelling narratives that hold up across MLR teams and specialized audiences.

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WHO WE ARE

Meet your Candere leadership team

Candere Creative Strategy was founded by Claire Peacock and Aimee Bradley, longtime collaborators and senior healthcare strategists who bring expertise in aesthetics, therapeutics, and devices.

We believe in doing great work with great people, with a deep respect for time, talent, and trust.

Claire Peacock

co-founder

Aimee Bradley with blonde hair, wearing a black top and beige pants, sitting on a black director's chair against a white background, with white paneled walls.

Aimee Bradley, MBA

co-founder

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OUR EXPERIENCE

Bringing our expertise to your biggest challenges

Candere is built for speed and agility. Our experienced senior strategists and creative leads work directly with you and your team to deliver the brighter solutions you’re looking for.